International Journal of Financial Technology Perspective

International Journal of Financial Technology Perspective

Green startups: a new typology for sustainable entrepreneurship and innovation research Based on FinTech

Authors
1 PDH Candid of Accounting, Faculty of Economics and Management, Islamic Azad University Science and Research Branch, Tehran, Iran.
2 PDH Candid of Accounting, Faculty of Economics and Management, Islamic Azad University Science and Research Branch, Tehran, Iran
Abstract
There is a growing political consensus about the necessity to decouple economic growth from environmental impacts. For a transition towards a green economy radical innovation plays a central role. Start-ups are key market actors in the development and market introduction of radical sustainable innovation, but so   far there is little research on the specific challenges and opportunities of green start-ups. In this conceptual paper, we bring together research and theory on entrepreneurship and innovation as well as sustainable business practice and ask why and how different types of green start-ups may encounter specific financing challenges and opportunities when developing their products/services. Among the necessary tools to provide the necessary financial resources needed for the activities of green startups; The use of new financial technologies ("FinTech"). This technology is capable of providing green financial technologies such as blockchain, IoT and big data and their applications to achieve sustainable development goals. As existing typologies are too unspecific to properly explain the financing challenges and opportunities of green start-ups, we elaborate on these and develop a new typology of green startups. This typology will enable further empirical exploration of specific challenges and opportunities that such start-ups have when looking for finance.
Keywords

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